Pricing is a complex subject; there are many factors to consider, both short- and long-term.
One of the most over-utilized tactics of marketing is price but it is a strategic weapon not a tactical weapon. Price is one of the classic “4 Ps” of marketing (product, price, place, promotion). This is partly due to the fact that a lot of marketers don’t know how to manage price effectively as part of the overall marketing mix. It many cases, rightly or wrongly, it’s assumed that pricing is a fixed element of the mix by marketing managers. Executives know the direct link between pricing and profitability and therefore are more likely to manage it with care, meaning they don’t want to touch it.
We have been very carefull to make no mistake. Our pricing is scrutinized on a regular basis to ensure that our company’s services are competitively positioned and that profit for our clients is being maximized. Our annual business plan contains a section on pricing analysis and is done correctly, and identify’s areas where a company can take pricing action.
Effective pricing management takes creativity and a strategic approach but when done properly it can deliver significant dividends for both clients and business.Learn more about Piraeus Cruise Port Taxi Transfers!!